Monthly Archives: May 2015

Inbound Marketing

6 Marketing Trends that are Rocking 2015: Are You Taking Advantage?

Digital marketing is an impulsive, erratic, and volatile industry. The moment you catch the tiger by the tail, there’s a new tiger whose fugacious tail requires catching.

Keeping up with a changeable industry seems like a fool’s errand. Where is the balance between chasing capricious trends, on the one hand, and ossifying into a Luddite on the other?

Thankfully, there is an in between — a balance. If you can identify current trends, settle on an actionable strategy, and take measurable movement forward, you’re bound to succeed. I’ve identified X such strategies that you should keep in mind over the next few months, if not the next few years of digital marketing.

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Internet Marketing

5 KEY [INDIA SPECIFIC] INSIGHTS FROM INTERNET TRENDS 2015

Mary Meeker’s latest Internet Trends report 2015 has some very interesting data points.

What’s more interesting are the insights into the explosive growth of Internet and eCommerce in…

THE MARY MEEKER INTERNET TRENDS REPORT 2015

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Technology News & Updates

Cortana, Microsoft’s voice-assistant, is coming to iOS and Android

Cortana will come as part of a Phone Companion app that Microsoft will be bundling with Windows 10

Microsoft-Cortana

Cortana, Microsoft’s voice-assistant and rival to Google Now and Apple’s Siri, is all set to make a cross-platform leap and will be available on iOS and Android. The company has confirmed this in an official blogpost.

Microsoft had earlier announced that it was bringing Cortana to Windows 10 for PCs as well. Cortana will come as part of a Phone Companion app that Microsoft will be bundling in Windows 10. The app will help Windows PC users connect their Android or iOS device easily to the PC.

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Local SEO

On-Page Local SEO: The Ultimate Guide To Improve Your Local SEO [Infographic]

Whether you have a single store front or a nationally based chain, a local SEO strategy is key to driving more prospects through your doors. By optimizing specific parts of your site, you increase your prospects’ chances of finding you in local search results.

Search engines rely on signals including local content, social profile pages, links, and citations to provide the most relevant local results to the user. Optimize these three areas to boost your local search signals: on-page, local profile pages, and external links/citations.

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Content Marketing

4 Top Traffic Generation Techniques to Get More Visitors

Long believed to be an essential component of effective SEO, social media allows brands to humanize and interact with customers on a more personal level. What’s more, social media also offers companies the opportunity to keep their audience engaged, promote their products, and offer expert insight on common industry concerns.

Even when it comes to traffic generation techniques, social media seems to be very popular thanks to the many options it offers to brands. From Facebook to Twitter, Pinterest and Google+, companies can utilize a wide range of social network platforms to drive more traffic and generate leads.

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Infographics

The Complete History of Social Networks – Media (Infographics)

Social Networks – Media has grown over the last 20 years to be a multibillion dollar sector with nearly 5 billion people signed up in one or more network. As technology evolves, social networks are changing to allow users to do specific things across multiple platforms. This infographics shows the complete history of social networks.

If you’re a history buff, or you simply like looking at info-packed infographics, this one’s for you: A Complete history of the evolution of social networks, from the 1960s to today.A-History-of-Social-Networks

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Infographics

Lead Generation Tips for Small Business [Infographics]

Lead Generation is the process of raising buyer interest and gathering inquiries from prospective purchasers, often in the form of names and contact information. These leads are then qualified for their ability and desire to purchase your products and services.

Small business lead generation tips on how to generate small business leads and close more business sales leads.

Small Business lead generation for most small businesses is very costly, time consuming and frustrating. Most times, you probably get responses like these to your small business lead generation effort; “Just Send Literature, NO Calls Please! Or, I’m Not Interested.”

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Content Marketing Inbound Marketing

How to Create a Social Media Content Calendar [Infographic]

A social media content calendar can help you cut extra time out of your content marketing strategy and help you allocate your resources effectively. It can help you keep track of what’s performing, so you can upkeep your content quality and consistency.

Do you use a content calendar to plan your social media posts in advance?

Are you wondering why you need a social media editorial calendar for your business?

If you want to increase the efficiency and effectiveness of your social marketing efforts, you must have a social media content calendar. It’s the single best way to keep your posting consistent, stay engaged with your audience, and track and measure the results of your efforts.

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Search Engine Optimization

The Ultimate Local Small Business SEO Checklist for Beginners

This SEO checklist is for small businesses who want to improve their visibility in search engines. If you tick off everything on this list, your site is guaranteed to rank higher, attract more visitors and generate more leads/sales.
SEO (Search Engine Optimization) is an extremely important part of small business marketing. Without Search Engine Optimization or SEO and a well-established content footprint, it would make hard for a website to be  found online. Resulting into low customers leads or no online business at all.
local-seo-checklist

You don’t have to be an SEO expert to boost your website’s search engine cred. The SEO community shares tips on how individuals and organizations without SEO expertise can increase their sites’ search engine rankings.

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Search Engine Optimization

How Google Determines Search Results [Infographic]

Google’s algorithm is more sophisticated than ever, and its secrets have been the focus of thousands of hours of research and testing. After all, if you understand how Google determines the rankings of its search results, you can influence the way your own content ranks, gaining a significant advantage over your competitors.

google-algorithms-image

The websites that Google ranks on the 1st page of of its search results for any given search term are the ones that they consider to be the most relevant and useful. They determine which websites are the most useful and relevant by using a complex algorithm (mathematical process) which takes into account 200+ different factors.

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