Monthly Archives: Aug 2015

Paid Search Marketing

Google’s 100 Most Expensive Keywords in 2015

Google is a colossus of modern advertising. In the first half of 2015, the search engine colossus raked in nearly $35 billion in Q1 and Q2. According to their data tables, that’s about an 11% increase in revenue year over year. Google’s AdWords system is the company’s cash cow, which funnels billions of dollars from advertisers as search engine users click on ads for different keywords.

Google has billions of keywords at their disposal. But not all keywords are created equally, and costs per click can wildly vary from a handful of pennies to hundreds of dollars. So which ones are the most expensive?

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Adwords Management Paid Search Marketing

The Complete Guide to AdWords Ad Extensions [Infographic]

If you’re looking to boost your paid ads’ search performance, look no further. Ad extensions are powerful features that allow you to display additional information within your AdWords ads at no extra cost. Yet only a minority of advertisers are using them.

AdWords ad extensions will help you boost CTR (click-through rates) by up to 30% according to Google, increasing conversions and decreasing CPC (Cost Per Click).

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