Social media has a very positive impact on any particular business. As a business man it will be very wise of you if you make good and effective use of social media. It is a platform that can be used exhaustively in order to benefit from it in the long run. Small and large businesses across the world are using this platform of social media to their benefit. The advantages have been listed and explained below.
Want to inject a bit of creativity into your content marketing? Well there’s so much more that you can do other than blog posts and Oracle have come up with 12 awesome ideas to mix up your content marketing strategy.
With so much content out there it can be hard to ensure that your brand’s message does not get lost in the noise of the Internet. Particularly if that message is being presented in the standard blog format – SEO optimised for sure, but is it engaging and different from any other content?
Selecting the right keywords is the foundation of your Search Engine Optimization campaign. A website with great appearance and unique content is a bad investment unless it ranks high on Google SERPs. And it is the rightly chosen keywords that will help your website in scoring higher ranks in the search results.
It’s been said before and I’ll say it again: SEO is constantly changing. This past year we saw Panda and Penguin updates, the increased importance of semantic SEO, new features available in AdWords, updates to Google+ and authorship, and much more. One of the best ways to keep up with SEO news is to follow some of the top SEO blogs in the industry. Unfortunately, navigating through all of your choices isn’t always easy.
Google is not a conventional company. Our mission—to take the world’s information and make it universally accessible and useful—continues to evolve. Last year we introduced Material Design to help designers and developers embrace an expanding, multi-device, multi-screen world. With those considerations in mind, we are excited to share a new brand identity that aims to make Google more accessible and useful to our users—wherever they may encounter it.
Search engine optimization is something that might seem complicated for many local businesses.
However, at the end of the day, it’s all about helping people find your business online when they go to search for a particular product or service. That’s something every business owner understands.
Google.com was registered as a domain on September 15, 1997. Eighteen years back co-founders Larry Page and Sergey Brin had begun their mission to organise a “seemingly infinite amount of information on the web”. The name—a play on the word “googol,” a mathematical term for the number represented by the numeral 1 followed by 100 zeros. Google.com since then has seen tremendous growth and expansion touching lives of millions of users around the world.
Happy Birthday Google !
Optimizing our organic search and refining our SEO craft is something we’re always practicing as digital marketers and small business owners. Especially when you consider how competitive—and expensive—paid search is getting.
You don’t want to pay Google for every click to your website, so you’re doing the right thing by trying to optimize your organic search and drive traffic that way.
SEO, SEM, CMS, PPC, CPM…. Many industries have their own language, but the marketing world takes the acronyms and buzzwords to a new level. For the uninitiated, understanding and communicating with marketers can be confusing, to say the least. To help you out, we put together this infographic with a list of common digital marketing terms, from anchor text to vanity metrics.
The folks at Instapage have published an infographic to help you understand the basics content marketing.
This infographic, produced by, is dedicated to you marketing folks that still haven’t gotten a handle on all of the content marketing basics.
We’ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you’re ticking all of the right boxes to be more successful with your campaigns this year.
Have fun diving in to this glossary of terms — and if we missed any, leave your definitions in the comments below!