The New Year is almost upon us! To sum up email marketing success in 2015, we have two simple words: Mobile and Personalize. In order to remain relevant in 2016, marketers must continue to look at current and upcoming trends. To help you with your email campaigns in 2016, we’ve listed out a few email marketing trends that will definitely happen.
Email marketing has once again made a successful comeback in the mainstream marketing strategies after its abusive use by marketers made it ineffective tactic and people started deleting or unsubscribing emails from their in boxes. Now, to make this form of marketing a success, marketers are experimenting with different strategies, keeping in mind what people like and dislike about emails. Various researches in this regard have made marketers only wiser and they can adopt different tactics to ensure that people take interest in their emails.
Some people say there is no such thing as SEO-friendly URL structure. They claim search engines are perfectly capable of making sense of any type of URL and pretty much any URL structure. In most cases, the people who say this are web developers (just so you know, I love Web devs).
I’ve noticed sometimes web developers and SEOs live in two parallel universes, each with its own center of gravity. While web developers basically care about crawlability, site speed, and other technical things, SEOs are mostly focused on what constitutes their sacred grail: website rankings and ROI.
Old SEO Vs New SEO! SEO (Search Engine Optimization) is the field that every webmaster & Web Owner wants to learn and implement for his/her website. SEO works only when we do it properly and seriously. It will not work if you don’t take it seriously. Being an SEO expert, I am not only leaving all my websites on old SEO strategies, but also I am learning and following new strategies shared by other experts! I am in SEO field since 2008, SEO kept changing and I kept learning new techniques related to that.And now, I know the main difference between Old SEO and New SEO. Below, is the comparison. You will find it AWESOME 🙂 !
Most website owners know the importance of search engine optimisation. Many will even know about the various components that make up a search engine “friendly” web page. For example, relevant content, an easy navigation system and a responsive site design.
What few people realise is that the content you put on your Facebook page should also get the SEO treatment. Most of us assume that the social media site doesn’t need to have any search engine optimisation. After all; everyone knows about Facebook, right?
To the surprise and delight of many SEOs, Google recently released the full edition of its Search Quality Raters Guidelines – 160 pages of detailed instructions used to guide the thousands of humans that are paid to manually evaluate the quality of the search results returned by Google.
Although it doesn’t reveal the “secret sauce” to ranking number one on the Search Engine Results Pages (SERPs), the guidelines do provide valuable insight into what Google values, or finds undesirable, when evaluating a website or web pages.
It should be made clear that the human Search Quality Raters do not directly affect your search rankings; they are not actively voting websites up or down the SERPs – wouldn’t that be interesting? Instead, they are providing feedback to Google engineers on the accuracy and validity of the search algorithm and, in that way, are indirectly impacting future updates to the search algorithm.
From more than 90,000 folks gathering in Spain to talk about mobile technology to a CMO-driven conference in Orlando, Fla., there’s a seemingly never-ending number of events for digital marketers these days.
While networking is a big reason why agencies, tech companies and brands attend conferences, Dee Salomon, marketing chief at MediaLink—a business advisory firm that has a presence at industry conferences—pointed out that the programming and content itself at these events is also key, covering everything from the so-called Internet of Things to sophisticated programmatic ad-buying.