If you are a business owner with an online presence, you will know what SEO is. For those of you who don’t, it’s an acronym for Search Engine Optimization. It’s a series of techniques executed to keep a website on top of the list in the SERPs (Search Engine Results Pages).
Doing it the right way will earn you rewards from Google and improve your rankings if your website is not at the top yet. Poor SEO or sometimes called black hat practices will lead to Google issuing penalties and will cost you, your rankings. Keeping your website on top of the list is extremely important to have a booming business.