The New Year is almost upon us! To sum up email marketing success in 2015, we have two simple words: Mobile and Personalize. In order to remain relevant in 2016, marketers must continue to look at current and upcoming trends. To help you with your email campaigns in 2016, we’ve listed out a few email marketing trends that will definitely happen.
Email marketing has once again made a successful comeback in the mainstream marketing strategies after its abusive use by marketers made it ineffective tactic and people started deleting or unsubscribing emails from their in boxes. Now, to make this form of marketing a success, marketers are experimenting with different strategies, keeping in mind what people like and dislike about emails. Various researches in this regard have made marketers only wiser and they can adopt different tactics to ensure that people take interest in their emails.