Category : Inbound Marketing

Inbound Marketing

Top 20 SEO Tips & Tricks For Google Ranking in 2015

Search Engine Optimization (SEO) is the main key for setting up a successful blog or website.Especially for newbies and beginners they must follow the Best SEO Tips & Tricks of 2015 to boost their blogs organic traffic and global rank.

So, for newbies today I am going to share the Top SEO Techniques of 2015 which are highly recommended by pro bloggers for newbies to establish their blog on internet.

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Inbound Marketing

The Top 10 Benefits Of Blogging On Your Website

I’m often asked whether blogging is really a necessary part of running a business. This question is most often asked by small business owners who simply don’t have the time or skills to regularly create high-quality content. And even if they did? They wouldn’t have a clue what to write about.

As a business owner who has built a successful business in large part thanks to blogging and content publication, I’ve seen firsthand the difference it can make in terms of search visibility, leads, and sales. I’m a huge advocate of investing heavily in a content publication strategy, and that strategy begins with the company blog.

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Inbound Marketing

6 Marketing Trends that are Rocking 2015: Are You Taking Advantage?

Digital marketing is an impulsive, erratic, and volatile industry. The moment you catch the tiger by the tail, there’s a new tiger whose fugacious tail requires catching.

Keeping up with a changeable industry seems like a fool’s errand. Where is the balance between chasing capricious trends, on the one hand, and ossifying into a Luddite on the other?

Thankfully, there is an in between — a balance. If you can identify current trends, settle on an actionable strategy, and take measurable movement forward, you’re bound to succeed. I’ve identified X such strategies that you should keep in mind over the next few months, if not the next few years of digital marketing.

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Content Marketing Inbound Marketing

How to Create a Social Media Content Calendar [Infographic]

A social media content calendar can help you cut extra time out of your content marketing strategy and help you allocate your resources effectively. It can help you keep track of what’s performing, so you can upkeep your content quality and consistency.

Do you use a content calendar to plan your social media posts in advance?

Are you wondering why you need a social media editorial calendar for your business?

If you want to increase the efficiency and effectiveness of your social marketing efforts, you must have a social media content calendar. It’s the single best way to keep your posting consistent, stay engaged with your audience, and track and measure the results of your efforts.

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Inbound Marketing

What is Inbound Marketing Anyway?

Inbound marketing is a permission-based marketing methodology that draws traffic to your website by offering relevant, valuable content, converting website visitors into leads and ultimately, closing sales. Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.

THE INBOUND METHODOLOGY

The best way to turn strangers into customers and promoters of your business.

Inbound-marketing-mathodology-2015Inbound Marketing: Inbound marketing is permission-based marketing. There are two premises here:

  • First, communicate via mediums in which the audience has given you permission to communicate.
  • Second, answer the questions people are asking and proliferate those answers around the web in anticipation of the question.

Both of these premises are permission-based.

In the first method, the audience is smaller in numbers than mass media, but because the audience is inherently more friendly and has already raised their hand to get your messages, the audience coverts at a 750% higher rate than interruption-based marketing.

Examples: subscription based email marketing, social media, blog subscribers, webinar attendees, etc.

In the second method, the numbers are virtually limitless, since your audience online is infinite. Thanks to targeting keywords, you can answer the questions prospects might be asking about your products and your industry. Since this audience is looking for the answers that you are proliferating throughout the web, the conversion rates are unparalleled.

Examples: SEO, keyword targeting, landing page strategy, content/blog strategy, etc.

In contrast to inbound marketing, you’ve probably incorporated “outbound marketing” in your traditional marketing efforts. Outbound marketing refers to generating leads through common methods such as trade shows, cold calling, direct mail and purchasing ads on radio and TV stations.

But technology, specifically the Internet, is making traditional, outbound marketing methods less effective and more expensive. Increasing travel expenses put trade shows out of reach for many would-be attendees. Telephone sales calls are blocked by the federal “Do Not Call” list. Direct mail is often ignored. Digital video recorders enable TV viewers to skip over ads. Moreover, traditional outbound marketing methods interrupt the consumer and are poorly targeted with their message.

While outbound marketing focuses on finding customers, inbound marketing is focused on getting found by potential customers who are actively searching the Internet for information about the products or services they want. Instead of broadcasting their message into a crowd and hoping to hit somebody who might be interested, inbound marketers attract qualified prospects with their quality content.

Think of outbound marketing as casting your message out like a fishing net, hoping to catch that big one—or at least a few minnows to make it sort of worthwhile. The beauty of inbound marketing, on the other hand, is that the leads come to you when they’re most ready to purchase, with no fishing required.

InboundVsOutbound-2015

Website visitors are always trolling the Internet, shopping for facts and figures, stats and reviews about the products and services you provide. Using an inbound marketing process, your website is optimized to attract these prospects through various forms of content marketing like blogs, videos, social media and SEO. Even better is the fact that these anonymous visitors show proven interest in what you offer, and by their online activity and information they’ve volunteered, they convert into pre-qualified leads.

It sounds great. I mean, who doesn’t want more pre-qualified leads to bolster their sales efforts? But, how do you get started with inbound marketing?

As I mentioned earlier, there are four basic components that form the foundation of a successful inbound marketing program:

  1. Generate website traffic by producing a steady stream of quality content for web searchers to find.
  2. Convert anonymous visitors into leads by offering them special content like ebooks and whitepapers to download.
  3. Nurture your leads with an occasional followup email and postings on social networks that have links to other content they may find useful.
  4. Measure your results by analyzing web statistics from Google Analytics and other sources.

The case for is clear using inbound marketing to generate leads. According to Hubspot, inbound marketing is especially effective for small businesses that deal with high dollar values, long research cycles and knowledge-based products. In addition, their research shows that it can cost up to 62% less to generate leads with inbound marketing.

While the return on inbound marketing can be great, many B2B marketers struggle to find the time to regularly create content and cumbersome to maintain separate tools to manage the company blog, post to social networks, send email campaigns and make sense of the Google analytics.

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Inbound Marketing Internet Marketing Search Engine Optimization SEO News

How to Get Googlebot to Index Your New Website & Blog Quickly

Whenever you create a new website or blog for your business, the first thing you probably want to happen is have people find it. And, of course, one of the ways you hope they will find it is through search. But typically, you have to wait around for the Googlebot to crawl your website and add it (or your newest content) to the Google index.

So the question is: how do you ensure this happens as quickly as possible? Here are the basics of how website content is crawled and indexed, plus some great ways to get the Googlebot to your website or blog to index your content sooner rather than later.

What is Googlebot, Crawling, and Indexing?

googlebot-google-crawler-indexing

Before we get started on some good tips to attract the Googlebot to your site, let’s start with what the Googlebot is, plus the difference between indexing and crawling.

  • The Googlebot is simply the search bot software that Google sends out to collect information about documents on the web to add to Google’s searchable index.
  • Crawling is the process where the Googlebot goes around from website to website, finding new and updated information to report back to Google. The Googlebot finds what to crawl using links.
  • Indexing is the processing of the information gathered by the Googlebot from its crawling activities. Once documents are processed, they are added to Google’s searchable index if they are determined to be quality content. During indexing, the Googlebot processes the words on a page and where those words are located. Information such as title tags and ALT attributes are also analyzed during indexing.

So how does the Googlebot find new content on the web such as new websites, blogs, pages, etc.? It starts with web pages captured during previous crawl processes and adds in sitemap data provided by webmasters. As it browses web pages previously crawled, it will detect links upon those pages to add to the list of pages to be crawled. If you want more details, you can read about them in Webmaster Tools Help.

Hence, new content on the web is discovered through sitemaps and links. Now we’ll take a look at how to get sitemaps on your website and links to it that will help the Googlebot discover new websites, blogs, and content.

How to Get Your New Website or Blog Discovered

So how can you get your new website discovered by the Googlebot? Here are some great ways. The best part is that some of the following will help you get referral traffic to your new website too!

  • Create a Sitemap – A sitemap is an XML document on your website’s server that basically lists each page on your website. It tells search engines when new pages have been added and how often to check back for changes on specific pages. For example, you might want a search engine to come back and check your homepage daily for new products, news items, and other new content. If your website is built on WordPress, you can install the Google XML Sitemaps plugin and have it automatically create and update your sitemap for you as well as submit it to search engines. You can also use tools such as the XML Sitemaps Generator.
  • Submit Sitemap to Google Webmaster Tools – The first place you should take your sitemap for a new website is Google Webmaster Tools. If you don’t already have one, simply create a free Google Account, then sign up for Webmaster Tools. Add your new site to Webmaster Tools, then go to Optimization > Sitemaps and add the link to your website’s sitemap to Webmaster Tools to notify Google about it and the pages you have already published. For extra credit, create an account with Bing and submit your sitemap to them via their Webmaster Tools.
  • Install Google Analytics – You’ll want to do this for tracking purposes regardless, but it certainly might give Google the heads up that a new website is on the horizon.
  • Submit Website URL to Search Engines – Some people suggest that you don’t do this simply because there are many other ways to get a search engine’s crawler to your website. But it only takes a moment, and it certainly doesn’t hurt things. So submit your website URL to Google by signing into your Google Account and going to the Submit URL option in Webmaster Tools. For extra credit, submit your site to Bing. You can use the anonymous tool to submit URL’s below the Webmaster Tools Sign In – this will also submit it to Yahoo.
  • Create or Update Social Profiles – As mentioned previously, crawlers get to your site via links. One way to get some quick links is by creating social networking profiles for your new website or adding a link to your new website to pre-existing profiles. This includes Twitter profiles, Facebook pages, Google+ profiles or pages, LinkedIn profiles or company pages, Pinterest profiles, and YouTube channels.
  • Share Your New Website Link – Once you have added your new website link to a new or pre-existing social profile, share it in a status update on those networks. While these links are nofollow, they will still alert search engines that are tracking social signals. For Pinterest, pin an image from the website and for YouTube, create a video introducing your new website and include a link to it in the video’s description.
  • Bookmark It – Use quality social bookmarking sites like Delicious andStumbleUpon.
  • Create Offsite Content – Again, to help in the link building process, get some more links to your new website by creating offsite content such as submitting guest posts to blogs in your niche, articles to quality article directories, and press releases to services that offer SEO optimization and distribution. Please note this is about quality content from quality sites – you don’t want spammy content from spammy sites because that just tells Google that your website is spammy.

How to Get Your New Blog Discovered

So what if your new website is a blog? Then in additional to all of the above options, you can also do the following to help get it found by Google.

  • Setup Your RSS with FeedburnerFeedburner is Google’s own RSS management tool. Sign up or in to your Google account and submit your feed with Feedburner by copying your blog’s URL or RSS feed URL into the “Burn a feed” field. In addition to your sitemap, this will also notify Google of your new blog and each time that your blog is updated with a new post.
  • Submit to Blog Directories – TopRank has a huge list of sites you can submit your RSS feed and blog to. This will help you build even more incoming links. If you aren’t ready to do them all, at least start with Technorati as it is one of the top blog directories. Once you have a good amount of content, also try Alltop.

The Results

Once your website or blog is indexed, you’ll start to see more traffic from Google search. Plus, getting your new content discovered will happen faster if you have set up sitemaps or have a RSS feed. The best way to ensure that your new content is discovered quickly is simply by sharing it on social media networks through status updates, especially on Google+.

Also remember that blog content is generally crawled and indexed much faster than regular pages on a static website, so consider having a blog that supports your website. For example, if you have a new product page, write a blog post about it and link to the product page in your blog post. This will help the product page get found much faster by the Googlebot!

What other techniques have you used to get a new website or blog indexed quickly? Please share in the comments!
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Google News Inbound Marketing Internet Marketing Search Engine Optimization SEO News

Robots.Txt: A Beginners Guide

Robots.txt is:

A simple file that contains components used to specify the pages on a website that must not be crawled (or in some cases must be crawled) by search engine bots. This file should be placed in the root directory of your site. The standard for this file was developed in 1994 and is known as the Robots Exclusion Standard or Robots Exclusion Protocol.

Some common misconceptions about robots.txt:

  • It stops content from being indexed and shown in search results.

If you list a certain page or file under a robots.txt file but the URL to the page is found in external resources, search engine bots may still crawl and index this external URL and show the page in search results. Also, not all robots follow the instructions given in robots.txt files, so some bots may crawl and index pages mentioned under a robots.txt file anyway.  If you want an extra indexing block, a robots Meta tag with a ‘noindex’ value in the content attribute will serve as such when used on these specific web pages, as shown below:

<meta name=“robots” content=“noindex”>

Read more about this here.

  • It protects private content.

If you have private or confidential content on a site that you would like to block from the bots, please do not only depend on robots.txt. It is advisable to use password protection for such files, or not to publish them online at all.

  • It guarantees no duplicate content indexing.

As robots.txt does not guarantee that a page will not be indexed, it is unsafe to use it to block duplicate content on your site. If you do use robots.txt to block duplicate content make sure you also adopt other foolproof methods, such as a rel=canonical tag.

  • It guarantees the blocking of all robots.

Unlike Google bots, not all bots are legitimate and thus may not follow the robots.txt file instructions to block a particular file from being indexed. The only way to block these unwanted or malicious bots is by blocking their access to your web server through server configuration or with a network firewall, assuming the bot operates from a single IP address.

robots-txt-beginners-guide

Uses for Robots.txt:

In some cases the use of robots.txt may seem ineffective, as pointed out in the above section. This file is there for a reason, however, and that is its importance for on-page SEO.

The following are some of the practical ways to use robots.txt:

  • To discourage crawlers from visiting private folders.
  • To keep the robots from crawling less noteworthy content on a website. This gives them more time to crawl the important content that is intended to be shown in search results.
  • To allow only specific bots access to crawl your site. This saves bandwidth.
  • Search bots request robots.txt files by default. If they do not find one they will report a 404 error, which you will find in the log files. To avoid this you must at least use a default robots.txt, i.e. a blank robots.txt file.
  • To provide bots with the location of your Sitemap.  To do this, enter a directive in your robots.txt that includes the location of your Sitemap:
      Sitemap: http://yoursite.com/sitemap-location.xml

You can add this anywhere in the robots.txt file because the directive is independent of the user-agent line.  All you have to do is specify the location of your Sitemap in the sitemap-location.xml part of the URL. If you have multiple Sitemaps you can also specify the location of your Sitemap index file.  Learn more about sitemaps in our blog on XML Sitemaps.

Examples of Robots.txt Files:

There are two major elements in a robots.txt file: User-agent and Disallow.

User-agent: The user-agent is most often represented with a wildcard (*) which is an asterisk sign that signifies that the blocking instructions are for all bots. If you want certain bots to be blocked or allowed on certain pages, you can specify the bot name under the user-agent directive.

Disallow: When disallow has nothing specified it means that the bots can crawl all the pages on a site. To block a certain page you must use only one URL prefix per disallow. You cannot include multiple folders or URL prefixes under the disallow element in robots.txt.

The following are some common uses of robots.txt files.

To allow all bots to access the whole site (the default robots.txt) the following is used:

User-agent:*
Disallow:

To block the entire server from the bots, this robots.txt is used:

User-agent:*
Disallow: /

To allow a single robot and disallow other robots:

User-agent: Googlebot
Disallow:

User-agent: *

 Disallow: /

To block the site from a single robot:

User-agent: XYZbot
 Disallow: /

To block some parts of the site:

User-agent: *
 Disallow: /tmp/
 Disallow: /junk/

Use this robots.txt to block all content of a specific file type. In this example we are excluding all files that are Powerpoint files. (NOTE: The dollar ($) sign indicates the end of the line):

User-agent: *
 Disallow: *.ppt$

To block bots from a specific file:

User-agent: *
 Disallow: /directory/file.html

To crawl certain HTML documents in a directory that is blocked from bots you can use an Allow directive. Some major crawlers support the Allow directive in robots.txt. An example is shown below:

User-agent: *
 Disallow: /folder/
 Allow: /folder1/myfile.html

To block URLs containing specific query strings that may result in duplicate content, the robots.txt below is used. In this case, any URL containing a question mark (?) is blocked:

User-agent: *
 Disallow: /*?

For the page not to be indexed:Sometimes a page will get indexed even if you include in the robots.txt file due to reasons such as being linked externally. In order to completely block that page from being shown in search results, you can include robots noindex Meta tags on those pages individually. You can also include a nofollow tag and instruct the bots not to follow the outbound links by inserting the following codes:

<meta name=“robots” content=“noindex”>

For the page not to be indexed and links not to be followed:

<meta name=“robots” content=“noindex,nofollow”>

NOTE: If you add these pages to the robots.txt and also add the above Meta tag to the page, it will not be crawled but the pages may appear in the URL-only listings of search results, as the bots were blocked specifically from reading the Meta tags within the page.

Another important thing to note is that you must not include any URL that is blocked in your robots.txt file in your XML sitemap. This can happen, especially when you use separate tools to generate the robots.txt file and XML sitemap. In such cases, you might have to manually check to see if these blocked URLs are included in the sitemap. You can test this in your Google Webmaster Tools account if you have your site submitted and verified on the tool and have submitted your sitemap.

Go to Webmaster Tools > Optimization > Sitemaps and if the tool shows any crawl error on the sitemap(s) submitted, you can double check to see whether it is a page included in robots.txt.

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Inbound Marketing Marketing Certifications & Exams

Marketing Certifications from HubSpot

HubSpot’s certification programs take your Inbound skills to the next level.

Inbound Certification

FREE & OPEN TO EVERYONE01_HubSpotBadges_V4

The Inbound Certification is a comprehensive marketing training that covers the core elements of the Inbound Methodology.

The curriculum introduces the fundamentals of how to attract visitors, convert leads, close customers and delight customers into promoters.

Course Description

HubSpot’s Inbound Marketing Certification is becoming the industry standard to demonstrate mastery of topics related to digital marketing. Between watching the lectures, studying and taking the exam, you may spend up to 30 hours preparing for the exam…and not even pass! This course will teach you valuable, time saving strategies that will allow you to get your inbound marketing certification in 3 hours or less.

This course consists of video lectures, study guides, sample test questions and a review of the most important topics.

What are the requirements?

  • Adobe Reader (To read PDF Files)
  • No prior knowledge required

What am I going to get from this course?

  • Over 5 lectures and 49 mins of content!
  • By the end of this course, you will be able to earn your Inbound Marketing Certification
  • Understand the structure of the inbound marketing exam
  • Learn strategies to pass the exam
  • Understand the basics of inbound marketing covered in the certification exam

What is the target audience?

  • Anyone interested in digital marketing
  • Entrepreneurs
  • Business owners
  • Marketing practitioners and professionals
  • Startups

 Why get Inbound certified?

There are plenty of reasons to join the already 16,000+ inbound marketing professionals worldwide, but here are just a few of the reasons to get Inbound certified:

  • It’s an easy way to learn the fundamentals of Inbound.
  • Receive a certificate and badge upon passing the exam. These help to enhance your resume, your LinkedIn profile and provide you with more opportunities.
  • Gain access to a community of inbound marketers.
  • It’s free.

Inbound marketing pioneer Hubspot offers an excellent free Inbound Marketing Certification Program. While the course is aimed at people in digital marketing and social media industries, anyone can improve their knowledge of inbound and content marketing by following the 11 free classes and completing the reading assignments and optional homework assignments.

You can watch the videos at your own pace and when you complete all the courses you can take an Inbound Marketing Certification Exam to get a certificate from Hubspot. The courses was recently re-designed and updated for 2015!

  1. Essentials of an Effective Inbound Strategy
  2. Optimizing Your Website
  3. The Fundamentals of Blogging
  4. Amplifying Your Content with Social Media
  5. Creating Content with a Purpose
  6. The Anatomy of a Landing Page
  7. Perfecting the Conversion Process
  8. Sending the Right Email to the Right Lead
  9. The Power of Smarketing
  10. Taking Your Sales Process Inbound
  11. Cultivating Happy Customers

Who should get certified?

Marketers, business owners, students, CEOs, start-ups – anybody who is looking to learn how they can better attract visitors to their website, convert visitors into leads, close leads into customers or even delight customers into brand promoters.

 For more information you can visit: Hubspot Academy
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Inbound Marketing

Develop A Successful Inbound Marketing Plan For 2015

Welcome to our first Inbound Marketing series blog! This article will give you a step-by-step planning guide to show you exactly how to set up and reap the rewards of an Inbound Marketing campaign for your business. As we previously discussed, inbound marketing is the response to the marketing challenges businesses experience and this guide should show you exactly how to combat those challenges and overcome your digital marketing dilemmas.

A traditional or outbound marketing plan requires you to present and promote your business to prospects. An inbound marketing plan allows your prospective audience to find you. The inbound marketing process typically begins with attracting your target audience, converting them into buying customers, and establishing strong customer relationships for repeat business.

Use the Executionists’s step-by-step process below to provide a clear roadmap for your business by developing an inbound marketing plan focused on achieving business goals by creating and igniting relevant, trust-building and shareable content.

One of the most common mistakes made with inbound marketing is blindly sharing content before you have identified your target persona. Without properly identifying your €ideal customer,€ and knowing what their interests are or how they consume media, it’s almost impossible to create engaging blog posts. It’s said, €You Don’t Plan to Fail, You Fail to Plan.€ Over time, a comprehensive inbound marketing plan will help to increase website visitors, convert that traffic to leads, and convert those leads to customers.

1. Analyze your current marketing efforts.

Before you can think about moving forward, you need to evaluate your current or past marketing efforts. How much traffic are you driving to your site? How much of that traffic converts to leads? How many customers found you through another referring site? A detailed analysis of your current marketing efforts is necessary in order to understand what needs to happen with your new marketing strategy. If you own a brand new business or have never attempted to market your business (either outbound or inbound), you can skip this step.

2. Identify your ideal customer.

Any true inbound marketing campaign starts with knowing who your target audience is. Who are you trying to sell to? How does your target customer differ from other customers? Identifying your potential markets will help you determine exactly what you need to do to sell to them. By having these buyer personas, you won’t waste precious time and money on unqualified leads. Beginning every campaign with a strong understanding of your audience will ensure your that your brand will resonate with these prospects and lead them to take action to buy, use, and promote your products and services. Here’s a few questions to start with when determining your ideal customer:

What’s their most pressing problem, issue or desire, want or need?
Where do they typically get their information from?
What benefit or aspect of your product or service would solve their problem?
Who does your ideal customer trust?
Have you built relationships or established any partnerships with other trusted brands or known publications in your industry?

3. Design and deploy a website designed for conversion.

Websites should be developed with inbound marketing in mind. Naturally the sites’ design must support your brand but it must also guide your prospects to the content you wish to share with them. Remember, attention spans run short so site speed and page loading times are critical considerations as well. For efficient inbound marketing, you’ll want to ensure your site contains: calls-to-action (CTA) and various landing pages.

According to Copyblogger.com, a landing page is:

Any page on a website where traffic is sent specifically to prompt a certain action or result.

A ‘call-to-action’ tells the prospect exactly what you want him/her to do while he/she is on your landing page.

The CTA and landing pages are your website’s checkout lane and cash register, respectively. Website visitors who convert do so by paying with their names, email addresses and/or other information as requested by the landing page. Without a CTA, your website visitors will struggle to find your landing pages and without landing page conversions, an inbound marketing campaign will struggle to show a return. For more information about preparing your website for inbound communication stay tuned for our next blog post in this series!

4. Set your desired action.

Once you have analyzed your past marketing efforts, identified your ideal audience and set your website up for conversion success, you will need to define what can you offer to your target audience. Remember, what you are offering has to be of equal or greater value for the information you are asking your leads to provide. Depending on your business goals, this could include making a purchase, subscribing to an email list on your website, a free white paper or case study download in exchange for an email address, sharing your marketing content on Facebook, Twitter, Google+ or Pinterest to generate word-of-mouth interest or a combination of a few offers.

5. Create remarkable content.

Building an Inbound Marketing Culture at Your Company

Inbound marketing is really just another fancy name for ‘content marketing’ and content is precisely what you need to generate those inbound leads. Without question, one of the most effective way to generate remarkable content for your website is to use a blogging platform.

In order to determine which content will resonate best with your target audience, it is important to first define and set the type of content you will create. Does your target audience respond better to videos, blog articles, podcasts, white papers or webinars? Regardless of the medium that you use to provide your content it’s important that you publish consistently and frequently to insure success.

6. Drive traffic.

Having a website is useless if you cannot be found by your target audience. In order for your content to really reach your audience you will have to share your content. Don’t be the tree falling in the woods and not making a sound – you want your tree to fall in the woods and make an everlasting sound!

How-to-drive-traffic-Be-open-Get-smartSocial media is one of the simplest and most effective inbound marketing tactics to share your content and products. RSS feeds, social networking sites like Twitter, Facebook, Google+, Pinterest, Instagram, YouTube and blogging can all be considered a part of €social media.€ The most valuable aspect of social media is conversation – you will NOT build a following by just sending out messages and never responding – make your social networks a platform for communication. The easier it is for people to share your content by adding share €buttons€ or link to your content will improve the traffic your site and encourage visitors to recommend your services to others.

Another great way to share your valuable content is to submit your blog posts to sites like: StumbleUpon, Chime.in, Digg, Reddit, Slashdot, and Newsvine. All you have to do is make an account and start submitting your work. It is suggested that you engage in these communities, follow other people, try and get followers, and submit work other than your own. Many of these sites monitor your account and want to see that you’re not just submitting your own work to the community.

7. Lead generation and lead nurturing.

According to Hubspot Marketing, a lead is a person who has indicated interest in your company’s product or service. In the buying process, a typical lead would move through three stages: Top of the Funnel or the ‘Informational Stage’ where users are simply looking for general information, the Middle of the Fun.

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