Category : Social Media News

Social Media News

Happy Social Media Day 2015 : Mashable

In today’s tech-savvy society, it’s very easy to forget that social media hasn’t been around for very long.

Platforms such as Facebook, Twitter, and Instagram have revolutionized the way we communicate with each another. Not only does social media have the power to keep us in touch with our friends and family, it can also connect us with the world.

Mashable launched Social Media Day in 2010 as a way to recognize and celebrate social media’s impact on global communication. While every day is essentially Social Media Day, June 30th, 2015 marks the sixth-annual official global celebration

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Google News Google Products Search Engine Optimization SEO News Social Media News

It’s Official: Google Says More Searches Now On Mobile Than On Desktop

Company officially confirms what many have been anticipating for years.

It was probably inevitable, but now it’s official: Google searches via mobile devices are now more common than searches on desktop or laptop computers. There’s been talk that mobile search queries would overtake desktop queries sometime in 2015, and now it’s happened, according to Google.

The milestone was marked on Google’s blog on Tuesday, although it was buried in a post introducing a handful of new Google products.

“Billions of times per day, consumers turn to Google for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments,” wrote Jerry Dischler, vice president, Product Management for AdWords, Google’s online ad service. Google processes more than 100 billion search requests worldwide each month, including those made on PCs, according to the company.

larger-15-Google-Search-mobile-iOS-1

Google now gets more search queries in the U.S. from people using mobile devices such as smartphones than it does from people browsing the Web on PCs.

The company announced the change at a digital advertising conference on Tuesday, according to media reports. Google executive Jerry Dischler said that the shift to majority mobile searches has occurred in 10 key markets, including the U.S. and Japan.

He wouldn’t identify the other countries and did not say when the shift occurred, according to the Wall Street Journal.

The shift to mobile searches marks an important milestone for Google and could prove critical to the Internet giant’s future business.

The ads that Google displays alongside its search results are considered some of the most effective and lucrative types of ads in the online marketing world. But Google’s average ad prices have been in decline for several years.

Many analysts have attributed Google’s ad price decline to the fact that consumers increasingly access its service from mobile phones, and that mobile ads simply don’t command the same rates as the traditional search ads that Google serves on PCs.

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Infographics Social Media News

Social Media & Internet In A Minute: 2013 VS 2014 [Infographics]

The internet is a wonderful thing, a thing of knowledge and power but also a thing of beauty and inspiration. We are all a part of the internet in one way or another, whether that is via our emails or our social media accounts. But what do we all actually do on the internet?

The folks at Tech Spartan have designed an infographic that illustrates what happens in just ONE minute on the internet, comparing 2013 to 2014’s latest statistics.

one-minute-social-media

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Facebook Marketing Social Media News

Introducing Hello – Facebook Social Calling App

Billions of calls are made everyday on mobile phones and people often have very little information about who’s calling them. Today we are starting to test Hello, a new app built by the Messenger team. Hello connects with Facebook so you can see who’s calling, block unwanted calls and search for people and places.

When you get a call, Hello will show you info about who’s calling you, even if you don’t have that number saved in your phone. You will only see info that people have already shared with you on Facebook.

SeeWhosCallingYou can also search for people and businesses on Facebook and call them with just one tap. So if a friend tells you about a new restaurant in your neighborhood, you can use Hello to find their hours, make a reservation and get directions, all without leaving the app.

Search:BusinessHello makes it easy to block unwanted calls. From your settings, you can block specific numbers and adjust whether you want to automatically blocks calls from commonly blocked numbers. Blocked calls go straight to voicemail and can be reviewed in your recent calls.

BlockUnwantedCallsWith Hello, people will only see info they could otherwise find on Facebook. We’ve also made it easy to control your experience using your settings on Facebook and in the app.

We will be testing Hello, a Facebook Creative Labs app, on Android starting today. You can download it in the Play Store.

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